HB Honoured Brand Leadership Award

Asia Pacific, November 24, 2010 — Helene Blanchette, Go-to-Market Strategic Manager of Fuji Xerox Asia Pacific received the well coveted "Brand Leadership Award" during the official ceremony at the 19th annual World Brand Congress (WBC) held last night in Mumbai, India attended by over 500 delegates worldwide.

The Global Chairman of the World Brand Congress, Mr David Porter, stated that the Brand Leadership Award is the most prestigious Award and the highest honour which an Individual can receive for the outstanding global contributions to the brand he or she represents." The jury of selection is formed with Senior Professionals from Marketing, Branding, Advertising, Public Relations, Brand Strategy and Corporate Communications.

For Fuji Xerox it represents an undeniable brand accolade that solidifies its commitment to supporting customers' businesses globally as a partner who finds the right answer for their business issues, and continues to expand its business areas to achieve further growth. Over the last 12 months, the company has successfully launched a series of innovative marketing tools, services and resources including the Direct Marketing ROI Planner and the 1to1 Experience Service, as well as the 1to1 Ignite agency certification program, which were quickly adopted globally. This significant deployment at a time where the market is changing strengthens the company's position as the leader of 1to1 cross-media marketing solutions in Asia-Pacific region. Blanchette, Founder of the original Xerox 1:1 Lab, who now resides in Singapore, is the driving force behind these innovative marketing initiatives.

The jury looks at a rigid set of criteria before rewarding an individual with the Brand Leadership Award including the influence the person had on the market perception of the brand, the ability to manage risk while being a change agent and the capacity of delivering marketing innovations that achieve business goals and brand excellence.

"True to this year's World Brand Congress theme, 'Building Borderless Brand: Rethinking Innovation', Hélène's impressive creativity and business acumen have brought renewed relevance to branding and overall marketing at a time when so many marketers are focused on new-media platforms. She gives direct-mail marketing a competitive edge in an industry fuelled by the Internet and social-media advertising, as she has mastered the art of merging the principles of innovation and customer focus for market relevancy," said Sanjay Behl, WBC Chairman for India.

For more information of this Honoured Brand Leadership Award: click here