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Fuji Xerox helps you lead in changing times


No doubt, the graphic communications industry is changing. As Andy Paparozzi, Chief Economist of NAPL, stated in a recent State of the Industry Report:

“Our industry is not simply changing, it is being redefined…creating historic opportunity for the prepared and profound threats for the unprepared. Absolutely no one, no matter how big, how well established or how successful in the past can afford to do business the same old way.”

The New Business of Printing® value chain is being impacted by those changes.
 
MARKETERS
AGENCIES & DESIGNERS
PRINT PROVIDERS
 
What's Changing?

Your Targets –
from print buyers to marketing executives

 Your Work –
from print jobs to communications programs		 Your Role –
from craftsman to partner and strategic consultant
Value Chain
Requirements


• High response rates
• Quick turnaround
• Increased returns on investments
• Increase value add for customers
• Revenue growth
• Personalization
• New sources of revenue and profit

Strategy
<-------------------------Market Development------------------------>
<--Business Development-->


Sound familiar? Of course it does – it’s business today. To help you lead in these changing and demanding times, Fuji Xerox has a two-tiered development strategy.

Business Development — that’s ProfitAccelerator™—programs and tools for Print Providers that will create new and profitable business opportunities.

Market Development — by educating Agencies and Designers on how to effectively design for digital. In addition, we are educating Marketers on the value of digital and what personalization, short runs and color can do for their business.

Developing the market for digital applications is a partnership, and we have tools to assist all members of the value chain in building stronger and more strategic relationships. In this issue, you’ll read about six businesses that are succeeding in the New Business of Printing® in partnership with Fuji Xerox. Join us for this exciting journey into digital.

For more information, email enewsletter@sgp.fujixerox.com
 
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