Articles
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The 1:1 Experience™ is a service offered by Fuji Xerox to enable Fuji Xerox Asia Pacific Pte Ltd to create a personal connection with customers, using the best of traditional CRM techniques combined with new marketing intelligence, all enabled with capabilities of high technology. Combining targeted messaging based on customer profile and contextual information with an integrated multi-channel approach across web, print, SMS and social media platforms, the 1:1 Experience delivers increased ROI efficiency. Our world-renowned team of experts are behind each cross-media 1to1 marketing campaign. They ensure that strategy prevails and precedes the choice of delivery channels, while integrated data collection and thorough measurement ensures the efficiency and viability of your client's marketing programme. The core team of the Fuji Xerox 1:1 Experience has extensive hands-on expertise in deploying 1to1 marketing campaigns. The pilot model for this service (started in 2004) was first tested with numerous corporate clients around the world, operating in different industries. We have built a dedicated internal team based in Singapore (serving AP), Australia and Japan further supported by a group of internationally-based certified partners who work seamlessly to deliver a valuable and efficient 1:1 Experience. And, we manage that process to minimise the disruption of the day to day operation of your business. At Fuji Xerox, we understand the challenges that companies such as Fuji Xerox are faced with when developing a major project like the delivery of a complete 1:1 customer experience. We have structured the 1:1 Experience service to assist you in every aspect of true 1to1 marketing with a minimal drain on resources for you or your company. Click here to download the 1:1 Experience Brochure. You can also visit our website at http://www.1to1.com.sg
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