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Fuji Xerox Asia Pacific Announces Sponsorship of SMBC Singapore Open 2017

Involvement Kicks-off Customer Engagement Initiatives for 2017

SINGAPORE, JANUARY 5, 2016 – Fuji Xerox Asia Pacific Pte. Ltd. today announced its sponsorship of the SMBC (Sumitomo Mitsui Banking Corporation) Singapore Open 2017, which will be held at the Serapong Course at Sentosa Golf Club on 19-22 January 2017. Fuji Xerox Asia Pacific is also the office printing equipment partner for the US$1 million event jointly-endorsed by the Asian Tour and Japan Golf Tour Organization (JGTO).

The SMBC Singapore Open is a new platform for Fuji Xerox Asia Pacific to engage with and strengthen its relationships with key customers. In addition to hospitality-related initiatives, Fuji Xerox’s customer engagement activities – to be held at the Fuji Xerox booth in the public village, Sentosa Golf Club – will include a showcase of the company’s latest products/services offerings, including its innovative SkyDesk Media Switch, SkyDesk Media Trek, as well as its newly-launched Smart Work Gateway concept, which allows business users to maximize productivity by linking their devices with relevant cloud services – thus introducing a new way of working. 

“The SMBC Singapore Open has gained a reputation as one of the top sporting events in Asia, attracting the world’s best and finest,” said Takayuki Togo, senior general manager, Marketing, Fuji Xerox Asia Pacific. “Our involvement in the 51st edition of the Singapore Open is a great way to kick-off 2017. It’s a small gesture of appreciation to our customers, while showcasing our latest innovations in document management and communications solutions that are introducing new ways of working.”

The US$1 million SMBC Singapore Open tournament, which was last won in January 2016 by Korea’s Song Younghan and gathered around 20,000 spectators, is expected to deliver yet another strong showing from golfing enthusiasts in Singapore and across the region.

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Xerox, Xerox and Design, as well as Fuji Xerox and Design are registered trademarks or trademarks of Xerox Corporation in Japan and/or other countries.

About Fuji Xerox:

Founded in 1962, Fuji Xerox Co., Ltd. is a leading company in the Document Services & Communications field, offering solutions and services to help customers resolve their business challenges. Underlying our solutions and services are our world-class office multifunction devices, printers and production printers that we develop and manufacture for worldwide distribution. Together with cloud and mobile solutions, Fuji Xerox builds a communications environment that enable our customers to access the right information, at the right time, and in the right form—thereby contributing to their valuable communications.

Fuji Xerox is a 75-25 joint venture between FUJIFILM Holdings Corporation and Xerox Corporation, and its direct sales force covers Japan and the Asia-Pacific region including China. We employ approximately 45,000 people globally, with more than 80 domestic and overseas affiliates / sales subsidiaries. More information of Fuji Xerox is available at www.fujixerox.com.

Media Enquiries:

Nion Masrungrong
Manager, Communication and Promotion, Fuji Xerox Asia Pacific
Tel: (65) 6239 3969
nion.masrungrong@fujixerox.com

Andrew Chan
Senior Account Executive, Ruder Finn Asia
Tel: (65) 6336 5753
chana@ruderfinnasia.com

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