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Fuji Xerox Singapore Launches a Cloud-Based, GPS-Linked Audio Tour Guide Service Designed for Smartphones to Support Touristic Communications

SkyDesk Media Trek Helps the Tourism Industry Meet Growing Inbound Business Needs and Offers Unique Experience for Tourists

Singapore, January 10, 2017 – Fuji Xerox Singapore Pte Ltd, a leading provider of document services and communications, today announced a new service for the tourism industry. SkyDesk Media Trek – a cloud service that delivers audio guidance linked to a global positioning system (GPS) for individual smartphone users traveling in Singapore – can help the local authorities (Singapore Tourism Board), travel agencies, and other partner organizations meet growing inbound business needs by providing tourists with new, unique experience.

Making audio contents for the SkyDesk Media Trek is easy, as it automatically transforms typed text into a synthesized voice in Japanese or Englishnote1. The system can also meet the needs for other languages as long as audio data in the other languages are provided. The authoring tool that is required to create the contents, such as the narration of the guide, is available through a cloud service and can be used via a browser with no need for investment in special equipment.

By including information known only to locals and unavailable in guidebooks, the audio guide can be customized to fit the needs of the target markets.

The content of an audio guide created and registered to the SkyDesk Media Trek can be downloaded by tourists through a smartphone app. The downloaded guides are linked to the smartphone’s GPS and automatically played at the designated locations, so as to relieve tourists from having to perform complicated operations on their smartphone to hear the guide, allowing them to enjoy their audio guided walk as if they were accompanied by a tourist guide.

“The smartphone penetration rate is very high in Singapore and it made sense to leverage this connected device to help our customers enhance their businesses,” said Bert Wong, chief executive officer of Fuji Xerox Singapore. “The SkyDesk Media Trek enables the operators and partners in the local tourism industry to produce customized content for fast growing inbound businesses without investing in additional manpower resources. Fuji Xerox helps our clients succeed in communications through always-available, multi-channel platforms including mobile and interactive devices. SkyDesk Media Trek is one way for us to contribute to the development of the local tourism industry.”

Intra-Asia travel has been growing rapidly especially from Asia’s second largest economy – Japan. A common challenge faced by the tourism industry in Singapore is the lack of staff that speak Japanese. SkyDesk Media Trek enables the tourism industry organizations to produce and deliver audio tourist guides for tourists who seek content in Japanese.

NTA Travel (Singapore) Pte. Ltd. Is the first travel agency in Singapore to adopt SkyDesk Media Trek as part of their offerings.

“NTA is excited to make available SkyDesk Media Trek to enhance the joy and experience of our travelers.” Said Shigeru Nakashima, managing director of NTA. “Ever since tour establishment, NTA has been committed to producing quality travel, responding to the needs of travelers and anticipating the demands of the future Fuji Xerox’s SkyDesk Media Trek helps us provide the very best service to our customers.”

The SkyDesk Media Trek service has been available in Japan since 2014 for foreign tourists visiting Japan, Fuji Xerox is planning to gradually expand the availability of this service to other Asia-Pacific countries. Through this service, the company aims to provide multilingual support to tourists as well as to contribute to the future development of the tourism industry.

Note 1: Either Japanese or English can be selected for voice synchronization using the authoring tool.


Note: Supported devices: iPhone 6 (Supported OS: iOS 9.2/9.3); Android Nexus 6 (Supported OS: Android 5.0/5.1)

Note: iPhone is a trademark of Apple Inc. registered in the U.S. and other countries. The iPhone trademark is used under license from Aiphone Co. Ltd. In Japan.

Note: App store is a service provided by Apple Inc. where application software for iPhone, iPad and iPod touch can be downloaded. The name of services, products and others referred to in this press release are the registered trademarks or trademarks of the respective companies.

Xerox, Xerox and Design, as well as Fuji Xerox and Design are registered trademarks or trademarks of Xerox Corporation in Japan and/or other countries.


Abut Fuji Xerox Singapore:

Fuji Xerox Singapore Pte Ltd is a leading provider and trusted partner for quality document services and communications, enabling people  and businesses to share knowledge across all platforms seamlessly. Established in 1965, Fuji Xerox Singapore employs approximately 900 staff, including a team of industry leading professionals who support our portfolio of document management technologies, IT solutions, and customer communication services. Fuji Xerox Singapore offers a  holistic ecosystem of products and solutions to enable businesses to achieve increase productivity and efficiency while  deriving greater value from communications. This includes a world-class office multifunction devices, cloud and mobile solutions, multichannel marketing solutions, and business process management solutions.

At Fuji Xerox Singapore, our commitment to being a long-term investor of the community in which we operate is underpinned by the principle of “Enable and Empower”, focusing on youths in Singapore. Fuji Xerox Singapore is a wholly owned subsidiary of Fuji Xerox (Japan), a joint venture between FUJIFILM Holdings Corporation (75%) and Xerox Corporation of the USA (25%). To learn more about Fuji Xerox Singapore’s commitment to innovation, customer service and sustainability, please visit