Fuji Xerox Introduces New Pink Specialty Dry Ink to Enhance Colour Expressions in Digital Printing

Fuji Xerox Introduces New Pink Specialty Dry Ink to Enhance Colour Expressions in Digital Printing

Adds Dry Ink Lineup for the Iridesse™ Production Press

SINGAPORE, March 12, 2020 – Fuji Xerox Singapore announces the new addition of pink specialty dry ink for the production colour printer Iridesse™ Production Press, to strengthen the printer’s ability to handle printing needs in specialised colours.

With its one-pass six-colour printing engine, the Iridesse™ Production Press is able to load a maximum of two specialty dry inks in addition to the standard dry inks of cyan, magenta, yellow and black (CMYK), thus enabling rich colour expressions that could not previously be achieved with digital printers. The pink is realised by mixing and optimising a new fluorescent-type colour into Fuji Xerox’s unique EA (Emulsion Aggregation) toner. It joins the lineup of other specialty dry inks that have been previously released for the Iridesse™ Production Press of gold, silver, white, clear and custom red.

The ability to incorporate bright and vibrant pink hues into the design of printed materials will help broaden the scope of different styles of visual expressions, including cute, cool and elegant styles. Moreover, mixture of pink dry ink with CMYK colours will enable printing orange, red, violet and other colours with a vibrancy that cannot be achieved with CMYK colours alone, thereby producing a faithful reproduction of specialised hues such as corporate brand colours. The use of pink dry ink delivers fluorescent pink prints and other colours that are commonly used for applications such as front covers of magazines and comic books.

The new pink dry ink can also be used in conjunction with existing specialty dry inks including gold and silver, expanding the scope of expression for various on-demand printing needs, such as for marketing collaterals including point-of-purchase (POP) advertising, leaflets and catalogs, as well as for folding cartons and packages.

Pink Pink

From left, orange illustration printed with CMYK dry inks, orange illustration printed with a combination of CMYK and pink dry ink.

“Businesses looking to deliver content that is enjoyable and memorable should consider our Iridesse™ Production Press. In an increasingly saturated digital landscape, consumers now are more drawn to tangible content than the next run-off-the-mill digital campaign. The addition of the new pink specialty dry ink to our current suite of metallics aims to further empower businesses and content creators in their omni-channel presence,” says Tim Howard, Associate Director, Graphic Communication Marketing, Fuji Xerox Singapore.

Furthermore, the GX Print Server for the Iridesse™ Production Press will provide an ICC profile conducting pink layer separation.Note 1 This can be downloaded and used via the client’s computer to more easily make use of colour expressions that take advantage of the pink dry ink during the design process in developing print materials. The profile automatically separates RGB data and other data on specially designated colours into the optimal CMYK and pink output data, thus making it possible to easily create colour expressions that benefit from the pink dry ink.

Note 1: Series of data for colour management that distinguish colour-related input/output devices and colour space, in accordance with the standards announced by the International Colour Consortium (ICC).


  • Xerox, Xerox and Design, as well as Fuji Xerox and Design are registered trademarks or trademarks of Xerox Corporation in Japan and/or other countries.
  • All other service and product names mentioned in this press release are registered trademarks or trademarks of the respective companies.


About Fuji Xerox Singapore:

Fuji Xerox Singapore Pte Ltd is a leading provider and trusted partner for quality document services and communications, enabling people and businesses to share knowledge across all platforms seamlessly. Established in 1965, Fuji Xerox Singapore employs approximately 700 staff, including a team of industry leading professionals who support our portfolio of document management technologies, IT solutions, and customer communication services. Fuji Xerox Singapore offers a holistic ecosystem of products and solutions to enable businesses to achieve increased productivity and efficiency while deriving greater value from communications. This includes world-class office multifunction devices, cloud and mobile solutions, multichannel marketing solutions, and business process management solutions.

Fuji Xerox is a wholly owned subsidiary of FUJIFILM Holdings Corporation with direct sales force covering Japan and the Asia-Pacific region including China. On April 1, 2021, Fuji Xerox will change its corporate name to FUJIFILM Business Innovation Corp.

To learn more about Fuji Xerox Singapore’s commitment to innovation, customer service and sustainability, please visit


Media Enquiries:
Pearl Ang
Digital Marketing & Communications Manager
Fuji Xerox Singapore
DID: +65 6761 6890